WebLink Analytics

Overview

WebLink Analytics lets you capture event data and pass it to your analytics tools. It tracks the entire shopping journey from start to finish, providing essential insights for better decision-making and online success.

Supported Products

WebLink (Hosted WebLink, WebLink Widgets, & LMS Self-registration)

Supported Analytics Event Data

Refer to this link for a detailed breakdown of supported analytics event data.

Terms

• WebLink - Administrate’s e-commerce service which allows the purchasing of training using LMS, Booking Portal and WebLink.
• WebLink Widget - A JavaScript snippet that can be included on your website, displaying part of a WebLink store to your users
• Hosted WebLink - An Administrate-hosted service that allows customers to quickly set up a WebLink Portal. This is where checkout always occurs, even if customers use WebLink Widgets.
• Google Tag Manager (GTM) - Google’s tag management product that allows users to easily update code snippets (known as “tags“) that are included on websites to track analytics and metrics.

Hosted WebLink & Hosted Checkout

If you are using the Hosted version of WebLink or the Hosted Checkout, you will need a Google Tag Manager account to capture the analytics event data. Once you have configured Google Tag Manager for your WebLink Portal, you can create tags and start capturing the event data.

How to set up Google Tag Manager

1. Go to Settings → Portals
2. Click on the WebLink Portal you want to configure
3. Enter the GTM Container ID in the Google Tag Manager Container ID field under the General Tab.
4. Click the [Save] button
5. That’s it. You’re WebLink Portal is now connected to your Google Tag Manager Account

WebLink Widgets

If you are using WebLink Widgets, you can use the event data that is passed to the data layer and capture or relay this data to your preferred analytics tools or tag management systems. You can find more information on how to do this by checking our documentation.

FAQ

1. Q: How can I tell if I'm on hosted WebLink?

   1. You can determine if you are on hosted WebLink in two ways:

      1. Check your WebLink URL address. If it looks like <suffix>.administrateweblink.com, then you are on hosted WebLink.

      2. If you are using WebLink widgets and using the WebLink checkout service, you are also on hosted WebLink. This includes LMS checkout.

2. Q: What can we track on WebLink?
   1. Please refer to this link to view all supported events.