Use the Contact Merge Tool to combine duplicate contact records into a single contact. This helps keep CRM data accurate for reporting and day-to-day workflows, and it’s often required because contacts with related financial or booking records can’t be deleted.
In this article:
- Step 1: Open Potential Contact Duplicates
- Step 2: Identify duplicates
- Step 3: Review the merge screen
- Step 4: Complete the merge
- Good to know
- You can’t delete contacts that have outstanding invoices or are booked on current events.
- Duplicate contacts create confusion and can break reporting and workflows (for example, booking the “wrong” contact onto an event).
- Merging consolidates invoices, bookings, and event history across the selected records into one contact.
Step 1: Open Potential Contact Duplicates
- Go to the Control Panel.
- Under the CRM section, select Potential Contact Duplicates.
Step 2: Identify duplicates
- Review the list of potential duplicates. The list may span multiple pages, so use pagination as needed.
- Each row shows a potential conflict and the reason for the match. The left and right columns represent the two contact records involved.
- Select a row to view options to open either contact record or to merge them.
- Click Merge.
Step 3: Review the merge screen
- You’ll see two columns (one per contact) and a middle Merged column showing what the merged record will contain.
- To open a contact record from this screen, select the name/ID link at the top of either column.
- Fields that differ between the two contacts are highlighted to indicate a conflict.
- If both contacts have the same value, the field is not highlighted.
- If one contact has a value and the other is blank, the populated value is selected automatically.
- If both contacts have different values, you must choose which value to keep.
Step 4: Complete the merge
- Work through highlighted fields and select the value you want to keep in the merged record.
- Scroll to review additional related information (for example, attended events). The merged result is shown in the middle column.
- When you’re satisfied, click Merge in the top-right.
- Confirm when prompted.
- Repeat for additional duplicates as needed.
Good to know
- Once a duplicate has been merged, it no longer appears in the Potential Contact Duplicates list.
- A merge does not create a new contact ID. The merged record keeps the newer contact ID (IDs are sequential, so the higher number is the newer record).